ETHIOPIA • ISMAEL HASSEN AREDO • IN THE SUN

ETHIOPIA • ISMAEL HASSEN AREDO

IN THE SUN

FLAVOR PROFILE

Blueberry

Lemon Curd

Strawberry Shortcake

Body: Big

Acidity: Bright

Sweetness: Jammy

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BEANOLOGY

Origin: Shakiso, Guji, Oromia — Ethiopia

Producer: Ismael Hassen Aredo

Farm: Kayon Mountain Farm

Varietal: Local Landraces

Elevation: 1900–2200 Meters

Process: Natural

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BEANOGRAPHY

In The Sun is our big-fruit filter coffee — the one built for colour, sweetness, and that unmistakable natural-process glow. This edition comes from Ismael Hassen Aredo and Kayon Mountain Farm in Shakiso, Guji, Oromia, Ethiopia, and it lands exactly where In The Sun should: bright, juicy, fruit-soaked, and full of momentum.

Kayon Mountain Farm crosses two villages, Taro and Sewaana, where residents traditionally worked in a local mine before Ismael and the families behind the farm began building a different path through coffee. Since the farm’s founding in 2012, that work has created permanent positions, seasonal jobs, stronger worker support, free transportation, financial support for local schools, and wages above what the mine had offered. This is coffee as livelihood, infrastructure, and possibility — all rooted in place.

The cup is vibrant and expressive, with blueberry, lemon curd, and strawberry shortcake leading the way. The acidity is bright, almost like fresh orange juice, while the berry notes come through with intensity: blackberry, strawberry, plum, and peach moving together in a sweet, sunlit finish. It is lush, lively, and generous — the kind of coffee that makes the whole table lean in.

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ORIGIN

Shakiso, Guji, Oromia — Ethiopia

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PROCESSING METHOD

Natural

In a natural process, the coffee cherry is dried with the fruit still surrounding the seed. Instead of removing the fruit before fermentation and drying, the whole cherry dries slowly, allowing fruit sugars and aromatic compounds to influence the final cup more directly.

For In The Sun, the natural process helps build the coffee’s big fruit character, rounder body, and layered sweetness. The profile stays bright, but the fruit has more depth and saturation than a cleaner washed profile might show.

In the cup, this means blueberry, lemon curd, strawberry shortcake, blackberry, plum, peach, and a bright citrus lift around the edges — juicy, generous, and full of sunshine.

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PRODUCER SPOTLIGHT

Ismael Hassen Aredo

Kayon Mountain Farm

Ismael Hassen Aredo is the producer behind this In The Sun lot from Kayon Mountain Farm in Shakiso, Guji, Oromia, Ethiopia. The farm sits at 1900–2200 meters above sea level and grows local Ethiopian landrace varieties.

Kayon Mountain Farm is more than a coffee operation. It supports local employment, seasonal work, school funding, worker transportation, and wages above the local mining alternative. This coffee reflects that broader work: fruit-forward, carefully produced, and deeply connected to the community around it.

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WHOLE BEAN

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“Legendary Things Arise from Fire!”™ — Phoenix Coffee Company Inc.

« De la braise naît le légendaire! »™ — Phoenix Coffee Company Inc.

SHIPPING

To preserve freshness and ensure timely delivery, in-stock coffee orders are shipped the same day or by the next business day. Most orders are added to the current week’s roast cycle and dispatched as soon as the freshly roasted beans are ready.

EXPÉDITION

Afin de préserver la fraîcheur et d’assurer une livraison rapide, les commandes de café en stock sont expédiées le jour même ou au plus tard le jour ouvrable suivant. La plupart des commandes sont ajoutées au cycle de torréfaction de la semaine en cours et expédiées dès que les grains fraîchement torréfiés sont prêts.

PICK-UP ORDERS

For pickup orders, please wait until you receive your confirmation email before heading to the pickup location.

COMMANDES À RAMASSER

Pour les commandes à ramasser, veuillez attendre de recevoir votre courriel de confirmation avant de vous rendre au point de ramassage.